
Our story
About
Designed by Nature, Made by Hand
Our belief in making things by hand is the foundation of our approach and a reflection of our passion for artisan-made goods.

Who is She
Our founder, raised in Jiangnan's waterlands, spent her childhood sketching its serene landscapes—willows in breeze, dawn lotuses, shifting seasons. These quiet beauties etched into her soul, forging her unique understanding of elegance: subtle yet vivid, timeless yet alive.
Core Values in YUHE

Sincerity
We create jewelry with sincerity, made to accompany a lifetime.

Eastern Inspiration
Rooted in Eastern culture, we share a unique aesthetic with the world.

Creativity
Through design, jewelry becomes a language of expression and identity.

Companionship
Jewelry is not just an accessory, but a companion for love and memories.

Sustainability
We respect nature and value resources, creating beauty responsibly and sustainably.

started in a rice field
YUHE, an Eastern fine jewelry brand, draws on nature's philosophies and grain imagery to reinterpret oriental aesthetics with contemporary design. Each piece reflects the quiet harmony of humanity and nature through poetic textures and timeless silhouettes.

Inception and Essence
Born from Jiangnan's poetic inspirations, Yuhe translates them into wearable art. Rooted in Chinese craftsmanship, it embraces qipao's refined lines, jade and precious metal symbolism, and understated luxury that prioritizes meaning over extravagance.

Listen to nature's whispers
Yuhe blends cultures, stories, and identities, shaped by its founder’s dual heritage: her faith’s spiritual grace and homeland’s cultural richness. Each piece balances femininity with strength, spirituality with style, tradition with modernity—weaving ancient motifs and contemporary minimalism for women who wear jewelry as identity and confidence. From nature-inspired patterns to cultural nods, Yuhe offers more than beauty: a legacy, journey, and vision. Here, Jiangnan’s timeless rivers meet modern life, crafting bridges between worlds for women carrying past and future.